Web Page Content

Web Page Content Formulation

Building a Web site and all it entails is an intangible process, and the lack of tangibility can add stress to the situation for those who are venturing online for the first time or after they’ve had a negative experience in the past. The team at Point of Entry Consulting, Inc. understands this reality, which is why we put every effort into adding the highest degree of tangibility possible to the Web page content formulation process so that you can see what’s happening as it’s happening.

Below is a brief description of our Web page content formulation process, but if you’d like a personalized description of how our process would be put to use to meet your needs, please feel free to contact us at any time.

Step One – Information Gathering

No project can be properly initiated or completed unless our team does everything possible to ‘step into the shoes’ of the client in order to gain an understanding of the overall goal and mission of that particular project. Our team begins each body of work by studying the current online presence of a new client, asking a series of questions regarding your entity and your goals and then putting together a plan of what will be formulated and when.

Step Two – The Initial Web Page Content Effort

When a new client comes to us, there is always a short period of back-and-forth in terms of our initial attempt to capture their message and their reaction to seeing their message formulated for the first time. That’s why every new project with a new client starts with the writing and sending of the first few pages back to the client for an initial review. This will allow us to make changes quickly and easily on just a few pages as opposed to hundreds, which eases the stress and cost associated with the project for everyone involved.

Step Three – Web Page Content Generation

After we receive approval on the initial example pages we send, we jump into the process of finishing the initial content effort. Before doing so, we provide our clients with a detailed and firm deliverable schedule so that you can understand completely what will be done and when it will be ready. We work quickly and efficiently, but never at the expense of quality, and we make sure that the final product is closely related to what you envisioned at the beginning of the project.

Step Four – Publishing

When our content generation process is complete, we send this content to your designer, host or search engine consultant for online publishing. We work seamlessly with several different consulting agencies, which means that you won’t have to worry about serving as the ‘middle man’ between your vendors. We take care of that for you and make sure that the project is completed properly.

As you see, there is a lot involved with putting together a proper content generation project, regardless of the type of content you need. If you’d like to see how our process would be applied to your situation, please feel free to contact us at any time.

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